Accord Win UK Paid Media Awards
We are excited to have won Best Travel/Leisure Campaign of the Year at the UK Paid Media Awards for Fred. Olsen Cruise Lines and the Cruising Smarter: AI Innovation Driving Summer Success campaign.
"The Judges thought...This was an outstanding campaign that demonstrates what genuinely advanced paid media looks like when applied with commercial precision. The integration of AI-driven call optimisation and offline revenue tracking shows real sophistication. The alignment across the full funnel, from audience segmentation to real-time budget reallocation, reflects a maturity rarely seen in the cruise sector."