Acacia Avenue: Word on The Street Event

Progress is one of those words we use constantly. In boardrooms, in briefs, in brand strategies. But what does it actually mean right now, to real people? That's exactly the question Acacia Avenue set out to explore at their annual Word on the Street event.

This year's event brought together a room of curious minds to dig beneath the surface of one of the most loaded words in the cultural conversation. Acacia Avenue shared research unpacking the shifting narratives around progress - exploring how the concept is being reframed, reclaimed, and in some cases, questioned altogether.

The highlight of the event was a talk from Patrick Grant, designer and beloved face of the Great British Sewing Bee, who spoke about conscious capitalism - the idea that business can and should be a force for meaningful, considered change. It was a timely reminder that progress isn't just about speed or scale; it's about intention.

A variety key insights emerged from the day, offering fresh perspective for brands and researchers thinking about how to connect with consumers in a world where the meaning of "moving forward" is anything but straightforward.

If you think your team could benefit from hearing more, get in touch with Acacia Avenue directly.