Accord Marketing acquires Acacia Avenue

Accord Marketing Ltd today announces the acquisition of Acacia Avenue, marking a significant step in strengthening its ability to deliver integrated, insight-driven marketing solutions to clients across the UK and beyond.

The acquisition brings together two complementary businesses with a shared commitment to strategic thinking, creativity and measurable results. By combining Accord’s scale, resources and performance-led approach with Acacia’s specialist insights expertise and established client relationships, the newly expanded group is well positioned to deliver greater value.

 Clients of both businesses will benefit from an expanded range of services, deeper sector expertise and increased capacity across strategy, creative, digital and performance marketing. The expanded team will enable more integrated campaigns, faster execution, and greater strategic support as clients navigate an increasingly complex marketing landscape.

“This acquisition is a natural fit,” said Sally Winfield, CEO at Accord. “Acacia Avenue shares our values, client-first mindset and belief in marketing that delivers real commercial impact. Together, we’re stronger, more agile and better equipped to support our clients’ ambitions.”

Caroline Whitehill, Director at Acacia, added: “Joining Accord allows us to scale what we do best, while maintaining the close client relationships and quality of work we’re known for. It’s an exciting next chapter for our team and our clients.”

About Acacia Avenue

Established in 2002, Acacia Avenue is a full-service international insights agency.  Our mission is to help companies make hard decisions easier by addressing challenges such as brand positioning, identity, proposition development, and creative development. Clients include blue-chip multinationals and some of the UK’s most-loved brands.  Acacia Avenue will continue to operate with its existing team, ensuring continuity for clients, while gaining access to Accord’s wider infrastructure, technology and investment in talent. The acquisition also creates new opportunities for team members across both businesses, supporting professional development and long-term growth.

M&A Advisory introduced the parties and advised Acacia Avenue.