Planning & user experience

Years of experience have taught us the importance of following the right process when creating a site. We will work with you to confirm the scope of your site, the functionality required, the key considerations and the main technical issues.

Ease of use, good communication and effective, intuitive functionality is highly important. We bring our travel expertise and extensive experience to bear in the creation of information architecture and interfaces that are designed to cater for your customers' changing requirements as they move from inspiration and research through to booking.

A site structural diagram

Scope and planning

Proper planning is essential for a successful web project to succeed. We will work with you to confirm the scope of your website – the functionality required, the key design considerations and the main technical issues.

Confirmation of key requirements
Technical requirements
Competitive environment
Target market
User requirements
Relevant online trends

Site structural diagram

We create a site structural diagram, showing the high level approach we propose to take to the architecture of your new site. This provides an easy to digest starting point and is an excellent basis for detailed discussion.

An example of a schematic wireframe

Wireframes

The structure, information architecture and layout for your website will be explored and planned in detail by creating navigable schematic wireframes. Usability, functionality and flexibility will be considered in a highly detailed, holistic manner.

This approach removes ambiguity from the process and ensures that you get the website that meets your objectives and expectations.

The wireframes are presented as navigable HTML pages. Key areas of functionality are annotated to specify any technical requirements. This allows all stakeholders to understand the way the various elements of the proposed site will work and helps to ensure good usability.

Natural search considered

Our SEO team play a crucial oversight role throughout the project, beginning early on by checking that the proposed structure provides a strong basis for optimisation for natural search.