Television advertising

Television is a very powerful advertising medium that offers scale, impact and targeting opportunities, as well as many differing forms of advertising.

Using low-cost television as a direct response (DRTV) medium, we are able to generate calls and website visits. These direct responses and onsite actions combine to deliver cost-effective results..

Developments in digital television now mean we have the opportunity to create brand awareness and an emotional response in a targeted and cost effective way. Additionally, ITV continues to offer high reach of most audiences and also offers regional TV options. This is very useful in reducing waste within budgets where a client has a specific regional profile.

TV sponsorship provides another way to use television. The opportunity to associate brands with a specific type of programme, although producing slower build up of awareness and impact on sales, can be a very good way for new brands to become more famous.

Moving beyond advertising we are also able to use TV as a sales channel, using the audio-visual power this medium offers to aid conversion. Using our relationship not just with sales teams but also commissioning teams and editorial teams, we are able to access opportunities to talk to consumers in many different ways.

Tracking the total response from TV using our unique and fully integrated response-tracking engine, FiRE, we are able to generate a stream of enquiries and web searches controlled by time of day and day of the week.