Search Engine Optimisation

Search Engine Optimisation (SEO) is one of the most cost-effective forms of Digital Marketing as you don't pay a cost per click when someone links to your travel website. SEO is instead about investing time and expertise for the immediate and long-term gain of clicks and revenue.

SEO is a critically important part of what search can deliver to your travel business with 100’s, 1000’s or even millions of people searching for your product; being prominent in the listings delivers a higher % of these people, 100% of the time!

Targeting the right keywords

The goal for SEO is to dominate a targeted list of keywords that can justify the effort required against the expected returns. These tend to be the higher volume, more expensive keywords associated with your business.

Our approach focuses on the keywords most important to your business which will deliver you the best return, rather than just “doing SEO” and hoping for the best across the whole range of keywords. Furthermore, we ensure these are keywords that will interact with the travel consumer's click journey to become a positive action on the site.

Effective SEO for travel businesses

In order to achieve this, our SEO delivery covers both onsite and offsite optimisations:

Onsite

• HTML coding
• Site performance
• Navigation and URL structure
• Website content
• Page metaname descriptions

Offsite

• Article marketing
• Text link advertising
• Online PR and blog promotion
• Directory linking
• Social marketing

Transparent reporting

We judge ourselves on your results (clicks, sales, actions, revenue) rather than just positions. We will be as transparent as possible so you can be confident that we are not practicing a “secret art” but are working hard and methodically to improve your digital return.

This transparency is replicated in our reporting which is for the most important Search Engines including Google, MSN & Yahoo. The reports are designed to show changes in search position as well as clicks and actions. Results are broken down by each search engine and supported by documenting the work that has taken place, analysing its impact and detailing our strategy moving forward.