Mapping the travel mind

What media do people use when planning their holiday? Read the Conrad Advertising & YouGov report

Home
> Thoughts

Thoughts

With over 22 years' experience in travel advertising and marketing, Conrad Advertising takes pride in being a leading source of information on developments influencing the travel industry.

The Influence of Social Media on Holiday Booking

Nick Henley

Media & Planning Director

Claims that social media play an increasingly important role in holiday planning and booking are often supported by statistics about the number of people using these media.

Added 12 November 2011

Targeted television factsheet

Editorial Team

Conrad Advertising

Television - Take advantage of better targeting & cost-effectiveness: Lower Costs. Not Just Broadcast TV. Dual-Screening. Building Brands. Cost-effective DRTV.

Added 15 August 2011

Email marketing factsheet

Editorial Team

Conrad Advertising

Improve your Return On Investment - 5 ways to make your email campaign work harder, including how are emails read? Who responds to emails? How can Conrad Advertising help you?

Added 05 July 2011

Make print a part of your digital customer journey

Editorial Team

Conrad Advertising

What are QR Codes and who can use them? What can QR codes offer travel companies? What do QR codes cost? Expected response from QR codes? How can we help you?

Added 01 June 2011

When the going gets tough, brands get going

Nick Henley

Media & Planning Director

As consumers tighten their belts and wonder where they will make savings there is a mixed outlook for consumer spending in different travel related sectors. Ernst & Young’s ITEM Club reports (16th May) that Recreation and Culture is likely to see a 5% increase in consumer spending in the coming year, whereas Hotels and Restaurants will see a 0.7% decline.

Added 20 May 2011

Search and the mobile web

Paul Nolan

Digital Director

Recent years have seen a huge growth in users accessing the Internet through their mobile phones and this growth is expected to continue at an even faster rate.

Added 15 April 2011

Maintaining customer confidence in a travel website

Mark John

Creative Services Director

Travel consumers of all ages now use the web as their primary tool for researching their holiday, with a growing proportion showing a preference for booking online. When it comes to inspiring your customers your website is absolutely crucial!

Added 30 November 2010

Mapping the travel mind

Nick Henley

Media & Planning Director

Understanding what one holiday experience offers over another, comparing packages and checking out new ideas has become a regular household activity. Equipped with the Internet and advice from other travellers, consumers can now explore these options themselves; at home, at work or whilst mobile.

Added 30 November 2010

5 common PPC mistakes to avoid

Paul Nolan

Digital Director

Whilst it can be relatively easy to set up a PPC campaign, it is not easy to achieve the best Return On Investment unless you have time and know-how. Managing campaigns to 'best practice' standards and maximising Return On Investment is a complex and time-consuming process which requires significant experience.

Added 30 November 2010