Press & magazine advertising

In a digital age press and magazine advertising still has an important role to play. Consumers of these media value the editorial content and use them in various ways; to find inspiration, to read reviews and of course to find offers and deals. In addition these media often start and influence digital journeys that result in onsite actions and conversion.

We know that press and magazines, scheduled as part of your media mix, help to create brand name recognition, enquiries about specific offers and will also generate additional brand-related search activity to drive visits to your website.

Press and magazine opportunities have grown over the last few years as new titles address niche audiences and newspaper groups develop supplements and advertising opportunities for travel advertisers.

Used creatively and with strong call-to-action and response mechanisms, print advertising continues to play an important role in driving enquiries.