Pay Per Click (PPC) advertising

Pay Per Click (PPC) advertising offers brands instant exposure in search engines along with complete control over who to target, how much you spend and the messages you wish to communicate to the travel consumer.

PPC also allows you to cost-effectively target large numbers of lower volume, ‘longer tail’ keywords which do not warrant as much SEO investment as brand and key high volume generic terms, but can nevertheless provide an excellent Return On Investment.

Successful PPC campaigns

We deliver successful PPC campaigns by setting commercial objectives that reflect the economics of your category and your product or service profitability. Using our expertise we find a delicate balance between search terms that deliver both sufficient volume and an effective cost of sale, and provide services to quickly adjust campaigns for maximum performance!

Tracking and campaign optimisation

To achieve this we monitor and analyse performance using a ‘best of breed’ search marketing tracking solution. This allows us to gain an insight into your customers' behaviour, the lifecycle of each action (how users interact with your site over a period of time through multiple visits) and overall campaign performance, right down to keyword level. You cannot get anymore granular than that!

Effective account management

We pride ourselves on delivering clear and simple advice supported by clear reporting and analysis, by bringing together our unique blend of technical, analytical and account management skills. Our regular Account Management tasks include:

• Weekly and monthly reporting and analysis
• Implementation of structure, bid, budget and day parting strategy
• Account checks
• Optimisation
• Click-to-landing variance
• Impression share levels
• Search Query Analysis
• Duplicate and inactive keyword review
• Tracking implementation and troubleshooting
• Disapproved keyword/creative management
• AB Creative testing
• Monitor Ad Groups/Keywords with low impressions levels

Strong media relationships

Conrad Advertising also has excellent working relationships with all of the search media, with a dedicated support team at Google, Yahoo and Bing. Unlike the media, our approach is driven by our clients' objectives, however, we utilise the media resources available from our search media analyst teams where it is appropriate and beneficial to our clients. We are a Google, Yahoo and Bing accredited agency.