Broadcast advertising
We exploit opportunities with niche Radio and digital TV channels to ensure that your travel ads focus on targeting the right audience for the right price. Ongoing response analysis ensures that your budgets are constantly optimised and wastage minimised.
TV
Our Media Team have taken advantage of the proliferation of new TV channels and the fragmentation of audiences to create a wealth of Direct Response opportunities for our Travel clients. Gone are the days of “scattergun” mass audience campaigns. Our TV campaigns are highly targeted, personal campaigns that dovetail perfectly with Search, Press and other Marketing activity to ensure maximum response.
Radio
Radio has always been used to reinforce the messages promoted in Digital and Offline campaigns, but we are increasingly seeing the benefit of it as a Direct Response medium in its own right. We advise our clients to buy radio airtime aggressively and always to use their web address as the Call to Action. Consumers often forget phone numbers, but our experience shows that if a tactical Search campaign is run in conjunction with URL-led Radio advertising, response will be maximised.
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Prospective clients: 020 8920 9292
General enquiries: 020 8920 9000
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