Fire

Exclusively from Conrad Advertising, 'Fire' (Fully Integrated Response Engine) is a unique, consolidated portal where you can get crucial response data about all your advertising activity in one place.

Online PPC, SEO and display. Offline print, outdoor, direct-mail and broadcast activity. Combining telephone response and online tracking data, FiRE provides an intuitive, comprehensive reporting framework for your advertising activity.

Get the complete picture

See how your entire marketing spend is performing, in one place. Identify the best performing media and channels with real-time data, and transform your business intelligence.

Fluidly refine advertising spend

Tailor your campaigns in line with response to extract maximum Return On Investment from your spend.

Identify best and worst performers

Cut out the worst performing media and divert spend to media that are proven to generate response.

Develop proven creative

Find out what really works, refine the creative and boost response even further.

Operational visibility

See how your call handling performs with full operational call data, and follow up unanswered calls.