Email marketing

Conrad Advertising offers email marketing services complete with campaign design and performance evaluation tools.

Through better-targeted communications, we can build long term relationships between you and your customers with timely, legally compliant and brand relevant emails.

Our expertise means we can help your campaign at all stages of analysis, planning, data management, creative design, implementation and tracking.

We can help you get the best from your data and negotiate use of other high quality lists and data owned by media and research organisations.

By following best practice guidelines we have seen that open rates of email marketing campaigns increase above industry benchmarks.

Elements of our approach to achieve this include...

• Focus on creating customer engagement
• Effective targeting to ensure relevance to improving open, read and CTR rates
• Segmenting email data into useful groups
• Acknowledging recipients with personalisation to improves retention
• Building profiles for each individual recipient
• Target recipients based on their preferences, to increase open rates
• Cross platform design, for a variety of devices, such as mobile and tablets