Direct marketing

Receiving accurately-addressed and relevant offers from a previously known or well-respected company can be one of the most persuasive forms of advertising.

This applies whether the message is sent via email or via the post, although what is acceptable in one medium may not be acceptable in another. Having recipient ‘permission’ is at the heart of effective direct marketing and is a principle used online and offline.

Creating leads of the right quality and in the right quantity depends on the ability to test and track response for alternative media formats, data sources, data segments and creative messages. We organise cost-effective delivery to segmented prospect groups and set up tracking to monitor and measure response and performance.

From an insert, to a promotional mailer, a brochure request form or a full brochure, we design content that sets your brand and campaign message apart.

At Conrad Advertising, we think without limit. We create intelligent and innovative packaging to communicate the most impactful message and generate response.