Digital display advertising

Online advertising can take many forms and can be placed or targeted in many ways. Conrad Advertising will help you generate the best response for your budget. We will discuss your business and marketing objectives and agree Cost Per Enquiry (CPE), Cost Per Action (CPA) or Cost Per Booking (CPB) targets before planning your campaign; then work continuously to beat these targets and deliver maximum value.

User-behaviour targeted advertising

Using behavioural indicators such as the type of web page visited, how frequently or recently and demographic information gathered from consumers’ web browsing experiences, we are able to target online advertising just at those people most likely to be interested in our clients’ products and services. This approach allows us to substantially reduce the cost of online display advertising campaigns and at the same time to improve click-through rates (CTRs) to deliver highly competitive performance.

Next to Pay-per-click (PPC) search advertising and remarketing, user-behaviour targeted display advertising is a comparatively cost effective way of reaching your target. To do this we use the same search intelligence and site analytics results we use for search optimization.

Getting your creative message and offer right is also important, so our digital account managers and creative team will help you identify relevant messages likely to drive response.

In addition we work with Ad Serving technologies to optimize response from creative executions, allowing an optimization engine to identify best performing ads, as well as creating dynamically generated ads suitable to the user’s interests.

The Conrad Trading Desk will construct a targeted campaign that works best for you, with solutions that are fully tracked, managed, reported and optimised to generate the best results.

Premium display advertising

Whilst user-behaviour targeted advertising normally offers the most cost efficient solution, Premium display advertising offers the most impact and the benefit of association with trusted media brands. Websites like the telegraph.co.uk, mailonline.com, and guardian.co.uk reach large numbers of users interested in holiday and travel destinations and types. Our account managers will work with you to create a strong share of voice or section dominance at times of the year when consumers are actively planning, and deliver click-through (CTRs) and conversion rates well above standard banner campaign levels. What's more, the online advertising opportunities offered by large national publishers are often sold by the same integrated media team. We can negotiate cross-media deals including online and offline opportunities, so generating integration as well as additional value.

Specialist display advertising

Websites that help holiday makers plan their holiday, which look at destinations and which help them compare prices, now play an important role in the holiday planning process. Understandably, as a travel specialist, we have very good working relationships with these digital media and know how to use them the right way to meet specific client objectives.

Email newsletter placements

Within the travel sector there are a number of high volume and thematic email newsletters that offer advertising opportunities. We can help you identify these and develop creative design and copy to generate the best response for your brand. We track the performance of all digital advertising including email newsletters, comparing this to Search PPC, Outbound Email and other forms of digital advertising.