What we do
We view advertising as the single most important investment that our clients make. As an extension of their marketing departments, our job is to ensure that they get the best possible returns on their investment. Better returns come from targeted creative, specialised planning and better buying from an Account Management team that really understands their objectives.
Creative
A great campaign is an effective campaign. And we have writers, art directors and designers with extensive sector experience and in-depth knowledge of what makes people react and respond. What’s more, there are no additional creative costs when you book your space with us, so you can expect a total service and totally transparent charging.
Media planning and buying
At Conrad Advertising, the planning process starts with a detailed understanding of your marketing objectives and target markets. Research (TGI, Mintel, Nielsen etc) helps us build your plan, but its our depth of knowledge and experience of Travel and Property Media that makes our work truly special.
In media buying, size is everything! Newspapers, Magazines, Radio, TV, Outdoor, Online - we book thousands of Ads each week and leverage this media muscle to make sure our clients get the best deals.
In media buying, size is everything! Newspapers, Magazines, Radio, TV, Outdoor, Online - we book thousands of Ads each week and leverage this media muscle to make sure our clients get the best deals.
Account Management
Our Account Management philosophy is to combine the best of people with the best of technology. Our Account Handlers receive specialist (Travel and Property) industry training and our proprietary “Insight” system means that our clients have 24/7 online access to all their creative, planning and buying schedules.
We take staff retention very seriously. Almost half of our Account Managers have been with us for five years or more – a statistic we’re very proud of.
